KNOW MORE ABOUT ME.
I am a Lead Product Designer dedicated to transforming complex, high-friction financial ecosystems into seamless digital experiences. Beyond driving design strategy, I lead and mentor a talented team of 4 designers, guiding their career growth, managing project delivery, and fostering a collaborative, high-performing environment.
To drive design maturity at scale, I spearheaded and structured BTG Pactual's "Design Ambassadors" initiative, establishing the unified standards, patterns, and governance models used by design teams across the entire bank.
With a strong background in the banking sector, my work bridges the gap between user needs and robust business metrics. I specialize in mapping intricate journeys, automating manual workflows, and alignment with cross-functional stakeholders. For me, leadership means empowering both the users through intuitive products and my team through continuous mentorship and professional evolution.
WORK EXPERIENCE
APR 2020
TO PRESENT
BTG PACTUAL
Associate director
and Product design lead
Associate Director and Product Design Lead in investments and internal platforms, with a proven track record of growth from senior roles to executive leadership. My current scope involves managing cross-functional design teams, streamlining dense operational workflows, and transforming complex processes into intuitive interfaces. I am actively responsible for strategic roadmap prioritization and aligning the design vision with business and tech stakeholders to ensure product scalability.
FEB 2019
TO APR 2020
SMILES
Product Designer
UX Designer for the loyalty ecosystem (Clube Smiles, Co-branded Cards, and Shopping). Translated complex mileage accumulation and redemption rules into seamless journeys, aligning business goals with product usability.
JUL 2018
TO FEB 2019
BRADESCO SEGUROS
Product Designer
UX Designer of a centralized knowledge management platform (Intranet) and a pension fund simulator. Transformed complex financial variables into intuitive interfaces to support user decision-making.
FEB 2011
TO JUN 2018
6 OTHERS
COMPANIES
I have been working in the design industry since 2011, gaining diverse experience across multiple sectors and disciplines, including social design, e-commerce, and advertising agencies. Please feel free to check my full professional background on my LinkedIn profile.
DESIGN LEADERSHIP
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COMPLEX PROBLEMS SOLVING
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DETAILED CRAFT
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PRODUCT THINKING
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UX STRATEGY
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DATA ANALISES
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EMPOWERED THROUGH AI
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BUSINESS AND TECH RELATIONSHIP
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BRANDS I WORKED WITH
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